BRANDS I'VE WORKED WITH
CURRENT WORK
Steel Sports #CoachMonday
Steel Sports #WomenOfSteel
Steel Sports #CoachMonday
Our #CoachMonday Campaign highlights the dedication and determination of our Coaches to see the success of their athletes on and off the field of play.
Steel Sports #TeamsTuesday
Steel Sports #WomenOfSteel
Steel Sports #CoachMonday
#TeamsTuesday celebrates on and off field successes generally for Steel teams, but this post highlights an opposing team being impacted by our Core Values on display at Lasorda Legacy Park
Steel Sports #WomenOfSteel
Steel Sports #WomenOfSteel
Steel Sports #AthleteThursday
#WomenOfSteelWednesday showcases female coaches and the impact they have on their players, their families and communities where they coach.
Steel Sports #AthleteThursday
Steel Sports #AthleteThursday
Steel Sports #AthleteThursday
Athletes are our why so #AthleteThursday puts our players front and center acknowledging their hard fought journey to fulfilling their dreams.
Steel Sports #FiredUpFriday
Steel Sports #AthleteThursday
Steel Sports #FiredUpFriday
Being fired up doesn't mean yelling and screaming. Our coaches model positive behavior, collaboration and that it's OK to be loose and just have fun.
Steel Sports #KidsFirst
Steel Sports #AthleteThursday
Steel Sports #FiredUpFriday
Putting Kids First means understanding they are kids, first. We start by training coaches to put kids ahead of themselves, to strive to win the right way but prioritize teaching life lessons and creating smiles.
HIGHLIGHTS
NFL on FOX: Same Game, New Attitude
NFL on FOX: Same Game, New Attitude
NFL on FOX: Same Game, New Attitude
How would the "fourth" network approach the old guard of the NFL? With the irreverence and attitude that got them to the table in the first place. Our television campaign won the first ever Sports Emmy.
Positive Coaching Alliance: Sports Teach
NFL on FOX: Same Game, New Attitude
NFL on FOX: Same Game, New Attitude
Done right, sports can teach life lessons that lead to success like no other platform. Where else can you learn grit, perseverance, determination and teamwork? Sports is the classroom of character development.
Easton Baseball / Softball: Play It With It or Against It
NFL on FOX: Same Game, New Attitude
Los Angeles Galaxy: Welcome to Soccer City
The culture at Easton was competitive from the board room to the sales team to the players on the field. In the field of baseball and softball equipment it was us or them. Easton bats were literally designed by rocket scientists.
Los Angeles Galaxy: Welcome to Soccer City
Los Angeles Galaxy: Welcome to Soccer City
Los Angeles Galaxy: Welcome to Soccer City
Los Angeles has the most diverse fan base in the world. Soccer fans from all countries and communities are welcome and the stadium is their soccer destination.
DirecTV NFL Sunday Ticket: In the Game
Los Angeles Galaxy: Welcome to Soccer City
Anaheim Ducks: Answer The Call
DirecTV is all about control. You control what you watch and when. When it came to pay channels for sports, having the ability to watch any game, was like putting you in the game.
Anaheim Ducks: Answer The Call
Los Angeles Galaxy: Welcome to Soccer City
Anaheim Ducks: Answer The Call
The Ducks were a blue-collar, hard working, team with grit and determination. Fans needed to see that their work ethic was second to none. A year later, they won the Stanley Cup.
community IMPact
Contact
Send me a note and let's talk about building your brand.
Alan Berkes-Brand Builder
